2014_CMO_Header

Overview

The world’s top Chief Marketing Officers from a broad range of industries will join together for peer–to–peer networking, panel discussions and presentations that address today’s complex marketing landscape.

Agenda

Click an item to learn more

Wednesday, November 5, 2014

07:00pm

Grand Ballroom Foyer

08:00pm

Welcome Remarks

  • Mike Perlis | President & Chief Executive Officer , Forbes Media

09:00pm

An interview with Carolyn Everson, Vice President, Global Marketing Solutions, Facebook

  • Moderator: Jenny Rooney | CMO Network Editor , Forbes Media

Thursday, November 6, 2014

07:00am

08:00am

08:10am

  • Bruce Rogers

08:30am

Innovation is increasingly at the center of many world-leading CMOs’ agendas, yet building an organization focused on innovation is hard to do. Our panelists discuss how they drive the innovation agenda within their firms.

  • Jonathan Becher | Chief Marketing Officer , SAP
  • David Christopher | Chief Marketing Officer , AT&T Mobility
  • John Costello | President, Global Marketing & Innovation , Dunkin' Brands
  • Heather Cox | Chief Client Experience, Digital & Marketing Officer, Global Consumer Banking, , Citi
  • Moderator: Rich Karlgaard | Publisher , Forbes Magazine

09:25am

An Interview with Jeff Jones, Executive Vice President & Chief Marketing Officer, Target

  • Moderator: Jenny Rooney | CMO Network Editor , Forbes Media

10:35am

10:35am

Building an agile marketing organization is a requirement in today’s fast-changing marketing ecosystem. How do you plan for, train and resource marketing capabilities in this new reality? Our panelists show us how.

  • Fred Diaz | Senior Vice President, Nissan Sales & Marketing and Operations, U.S., , Nissan North America
  • Colette LaForce | Senior Vice President & Chief Marketing Officer , Advanced Micro Devices
  • Arun Sinha | Global Wealth Management , J.P. Morgan Asset Management
  • Kristen Vennum | Principal, Advisory Services , EY
  • Moderator: Bruce Rogers

11:20am

How to ensure celebrity and high-profile spokes people is the right strategy for you. Our panelists reveal their successes and pitfalls to avoid.

  • Bill Brand | President; Chief Marketing Officer , HSN; HSNi
  • Omar Johnson | Chief Marketing Officer , Beats Electronics LLC
  • Tony Pace | Chief Marketing Officer , Subway
  • Julie Washington | Chief Brand Officer , Jamba Juice
  • Moderator: Jenny Rooney | CMO Network Editor , Forbes Media

12:10pm

  • Steve Forbes | Chairman & Editor-in-Chief , Forbes Media

01:45pm

Bigger isn’t always better, marketers are finding. Just having more data doesn’t clarify the marketing strategy. Separating wheat from chaff, being able to identify the truly critical data points to achieve marketing goals is a skill only the savviest marketers have. We’ll hear from CMOs on the cutting-edge of this process.

  • Sanjay Gupta | Executive Vice President, Marketing, Innovation & Corporate Relations , Allstate Insurance Company
  • Liza Landsman | Chief Marketing Officer , E*TRADE Financial
  • Eric Porres | Chief Marketing Officer , Rocket Fuel
  • Moderator: Jerry (Yoram) Wind, Ph.D. | Lauder Professor, Professor of Marketing, The Wharton School Director; Academic Director, , SEI Center for Advanced Studies in Management; The Wharton Fellows Program & The Future of Advertising Program

02:30pm

50 years after John Wannamaker’s famous quote about marketing effectiveness, the question still remains—do you know which components of your ad programs drive business growth and which don’t? Our panelists share their answers.

  • Scott Grimes | Co-Founder & Chief Executive Officer , Cardlytics
  • Matt Jauchius | Executive Vice President & Chief Marketing Officer , Nationwide
  • Marty St. George | Senior Vice President, Commercial , JetBlue
  • Dave Morgan | Chief Executive Officer , Simulmedia
  • Moderator: Wes Nichols | Co-Founder & Chief Executive Officer , MarketShare

03:15pm

03:45pm

Marketers are well down the road of placing their brand anywhere and everywhere consumers are—across all channels. But how seamless and effective are their executions? Just being there isn’t enough. Here’s how to make omnichannnel work.

  • Paul Alfieri | Senior Vice President, Marketing , Turn
  • Mike Ritter | Chief Marketing Officer, Consumer & Mass Business Markets , Verizon
  • Kara Segreto | Chief Marketing Officer , Prudential Retirement
  • Moderator: Woody Driggs | Global Advisory Leader, Customer Practice, , EY

04:30pm

Thirty years ago, Apple ran the most famous ad of all-time, ‘1984,’ spurring what would become of the most valuable companies in the world. Times have changed: marketers and consumers are one and the same, with brands and their customers on equal footing. So rather than brands driving purchasing preferences for consumers, the new rules invite the consumers to control the brands. Some of the most revolutionary marketing minds reveal the new playbook—and give us a look at some transformative new technologies and tools.

  • Katrina Craigwell | Head of Global Digital Programming, , GE
  • David Dinetz | Director of Possibilities , CULPRIT CREATIVE
  • Rachel Tipograph | Founder & Chief Executive Officer , TIPO Entertainment
  • Brian Wong | Co-Founder & Chief Executive Officer , Kiip
  • Moderator: Jenny Rooney | CMO Network Editor , Forbes Media

05:10pm

06:30pm

07:30pm

09:00pm

Friday, November 7, 2014

08:00am

08:30am

An interview with Miles Young, Worldwide Chairman & Chief Executive Officer, Ogilvy & Mather

  • Moderator: Jenny Rooney | CMO Network Editor , Forbes Media

09:10am

Social Media and branded content activities are necessary, but only become justifiable with a clear strategy on how to they influence customer buying decisions. Our panelists tell us how.

  • Helen Clark | Manager, Corporate Marketing, , Chevron
  • Kevin Krone | Vice President & Chief Marketing Officer, , Southwest Airlines
  • Phil McAveety | Executive Vice President & Chief Brand Officer, , Starwood Hotels & Resorts Worldwide
  • Raja Rajamannar | Chief Marketing Officer, , MasterCard
  • Amanda Rubin | Managing Director, Global Co-Head, Brand & Content Strategy, , Goldman Sachs & Co.
  • Moderator: Bruce Rogers

10:00am

Mark-Hans Richer, Senior Vice President & Chief Marketing Officer, Harley-Davidson Motor Company

  • Moderator: Greg Welch | Senior Partner, , Spencer Stuart

10:45am

Location

The Ritz-Carlton Beach Resort, Naples

Naples, FL

Sponsors

Presented By

Contact

  • For Sponsorship Inquiries:
  • Michael Peck
  • Vice President, Conference Partnerships
  • 1 (212) 620-2204 | mpeck@forbes.com
  • For Editorial Programming:
  • Bruce H. Rogers
  • Chief Insights Officer
  • 1 (212) 366-8890 | brogers@forbes.com
  • For Event Management & Logistics:
  • Elizabeth Strozier
  • Event Manager
  • 1 (212) 367-4111 | ForbesCMO@forbes.com
  • For Press Inquiries and Press Passes:
  • Wendy Furrer Egan
  • Senior Director of Editorial Publicity
  • (212) 366-8848 | pressinquiries@forbes.com

General Questions?Please fill out the form below and someone will get in touch with you.