Overview

The Culture Imperative
In an ever evolving landscape of technology and customer behavior, CMO leadership in building a strong company-wide culture characterized by agile decision-making, focus on innovation, experimentation, data-driven accountability and a diversity of thinking matter more than ever. Our panelists discuss the challenges and opportunities of leading organizational transformation.

Agenda

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Wednesday, November 2, 2016

04:30pm

Registration

Hotel Del Coronado

05:00pm

Participants Board Busses to MCAS Miramar

The kick-off reception and dinner will take place at the Marine Corps Air Station Miramar – Our group will be hosted by a flight squadron, take a tour of the air station before cocktails and dinner, and hear from Steve Forbes right before the 2016 election.

06:00pm

Base Tour

MCAS Miramar

07:00pm

Cocktail Reception

MCAS Miramar - Officers Club

08:00pm

Dinner

MCAS Miramar - Officers Club

08:05pm

Welcome Remarks

  • Mike Federle | President & Chief Operating Officer , Forbes Media
08:30pm

Introduction

  • Kris Pederson | Partner, Strategy & Customer Practice Leader , EY
08:35pm

Opening Keynote

  • Steve Forbes | Chairman & Editor-in-Chief , Forbes Media
09:30pm

Participants Board Busses Back to Hotel Del Coronado

Thursday, November 3, 2016

07:30am

Registration & Breakfast

Upper Grand Hall Foyer & Viceroy

08:30am

Welcome & Introduction

Empress/Regent

  • Mark Howard | Chief Revenue Officer , Forbes Media
08:40am

Opening Remarks

  • Bruce Rogers | Chief Insights Officer & Head of the CMO Practice , Forbes Media
09:00am

Diversity Now

The CMO of HP Inc. recently called upon its agency roster to up its diversity to better reflect the consumer market—while the company works to increase its own diversity internally. At a time when agencies struggle with the issue, it’s a bold move.  We’ll discuss why, why now, and what CMOs’ responsibilities are in this area moving forward. We’ll also get the latest from Lucio regarding HP’s company split and brand impact.

  • Antonio Lucio | Chief Marketing & Communications Officer , HP Inc.
  • Moderator: Jenny Rooney | CMO Network Editor , Forbes Media
09:25am

Culture Warriors

In an ever evolving landscape of technology and customer behavior, CMO leadership in building a strong company-wide culture characterized by agile decision-making, focus on innovation, experimentation, data-driven accountability and a diversity of thinking matter more than ever. Our panelists discuss the challenges and opportunities of leading organizational transformation.

  • Carlos Becil | Executive Vice President & Chief Marketing Officer , Equinox
  • Dominic Field | Partner and Managing Director , BCG
  • Steve Fund | Chief Marketing Officer , Intel Corporation
  • Maggie Chan Jones | Chief Marketing Officer , SAP
  • Moderator: Paul Noglows | Executive Director & Head , ForbesLive!
10:10am

Dell Reimagined

Dell CMO Jeremy Burton reveals his vision for marketing the newly private company and its portfolio of powerful brands for consumers and the enterprise post the Dell-EMC merger.

  • Jeremy Burton | Chief Marketing Officer , Dell
  • Moderator: Bruce Rogers | Chief Insights Officer & Head of the CMO Practice , Forbes Media
10:35am

Morning Break

Viceroy

11:05am

Microsoft Transformed

Empress/Regent

A conversation with Microsoft CMO Chris Capossela on marketing’s role in communication and activating the company’s cultural transformation and new mission to empower everyone on the planet to accomplish more.

  • Chris Capossela | Executive Vice President & Chief Marketing Officer , Microsoft
  • Moderator: Bruce Rogers | Chief Insights Officer & Head of the CMO Practice , Forbes Media
11:30am

The Power of Why? Building Tomorrow’s Marketing Organization

The millennial workforce are the leaders of tomorrow’s marketing organization.  How do you engage this cohort to develop future leaders for your organization? How do you build internal brand advocacy and loyalty among a millennial workforce whose work motivations and goals differ from current leadership?

  • Jamie Moldafsky | Executive Vice President & Chief Marketing Officer , Wells Fargo & Company
  • Kris Pederson | Partner, Strategy & Customer Practice Leader , EY
  • Andrea Riley | Chief Marketing Officer , Ally
  • Martin St. George | Executive Vice President, Commercial & Planning , JetBlue
  • Moderator: Paul Noglows | Executive Director & Head , ForbesLive!
12:15pm

Lunch & Networking

Sundeck Back

01:45pm

The Imagery Of Marketing

Empress/Regent

Listen as the COO of Instagram shares her vision of the future of image- and video-based marketing and consumer engagement, a provocative look at the consumer trends globally that are driving marketing transformation in this regard and what all CMOs must be prioritizing.

Levine then sits down with Moira Forbes to discuss some of the important leadership and career topics she cares deeply about, based on her global perspective and experience in government and public policy at Facebook.

  • Marne Levine | Chief Operating Officer , Instagram
  • Moderator: Moira Forbes | Publisher, ForbesWoman; Executive Vice President , Forbes Media
02:15pm

Agency Prognosis

Depending on whom you talk to, ad agencies are dead, reinventing themselves or on fire. At a time when there appears to be no slow-down in the trend of marketers bringing capabilities and talent in-house, what’s the reality? We’ll unpack the issue and get to the heart of whether and how agencies matter moving forward.

  • Wes Nichols | Co-Founder & Chief Executive Officer , MarketShare
  • Tim Spengler | President & Chief Revenue Officer , Simulmedia
  • Michael Sprague | Executive Vice President & Chief Operating Officer , Kia Motors America
  • Moderator: Tom Davis | Chief Marketing Officer , Forbes Media
02:55pm

Future Slam: Predictions and Perspective from Forbes 30 Under 30 Alumni

Watch and listen as alumni from Forbes’ 30 Under 30 in Marketing & Advertising list share their vision for marketing’s future in provocative micro-presentations that will leave you with new thinking and some questions about what matters most to the next generation and what will require investment in the future.

  • Anda Gansca | Co-Founder & Chief Executive Officer , Knotch
  • Tai Tran | Digital Marketing Program Manager , Apple
  • Brian Wong | Co-Founder & Chief Executive Officer , Kiip
  • Victor Wong | Co-Founder & Chief Executive Officer , Thunder
  • Moderator: Jenny Rooney | CMO Network Editor , Forbes Media
03:35pm

Afternoon Break

Viceroy

04:05pm

How Customer Centric Are You? Building Better Customer Engagements

Empress/Regent

Every organization espouses the importance of the customer, yet only a select few have mastered the art of using data and digital channels to not only track and better understand their customers, but also elevate the customer experience.  Our panel explores best practices and lessons learned.

  • Rishi Dave | Chief Marketing Officer , Dun & Bradstreet
  • Kieran Hannon | Chief Marketing Officer , Belkin International
  • Cory Treffiletti | VP, Marketing , Oracle Data Cloud
  • Moderator: Bruce Rogers | Chief Insights Officer & Head of the CMO Practice , Forbes Media
04:45pm

Tomorrow’s Tech Today

A connected future is upon us, and marketers had better be ready to capitalize on a fully tech-enabled environment. From smart tattoos to robots to augmented reality to VR, what’s the hardware that’s shaping consumer-brand interaction? A show-and-tell of what’s around the corner—and what’s here now.

  • Michael Mendenhall | Chief Marketing Officer & Chief Communications Officer , Flex
05:10pm

Wrap Up

06:30pm

Cocktail Reception

North Beach

07:30pm

Dinner

North Beach

Friday, November 4, 2016

08:00am

Breakfast

Empress/Regent

08:30am

Talent Crisis: Marketing’s Opportunity

Marketing remains unknown and misunderstood to many younger, potential marketers. It its central to business growth, but that connection isn’t always understood. It’s diverse and exciting and brings together tech, creativity, data science and more, and ultimately, its complexity could be its best selling point. So what are CMOs’ responsibilities in attracting, cultivating and retaining the next generation of marketing minds, and how can they best market this profession? We will discuss.

  • John Dillon | Senior Vice President & Chief Marketing Officer , Denny’s
  • Max Kalehoff | Chief Marketing Officer , SocialCode
  • James Thompson | Chief Marketing & Innovation Officer , Diageo North America
  • Moderator: Jenny Rooney | CMO Network Editor , Forbes Media
09:10am

Marketer as Media: The Changing Role of Brands in a Changing Media Landscape

Changing media consumption habits, particularly for Millennials, has forever altered the dynamic between marketers and media.  What is marketing and what is media in a highly fragmented, multi-channel, multi-screen world?  Can brand marketers effectively own their own means of content creation and distribution?  Our panelists explore and debate the opportunities and challenges of managing their content operations with their media relationships.

  • Chris Curtin | Chief Brand & Innovation Marketing Officer , Visa
  • Rebecca Messina | Senior Vice President & Global Chief Marketing Officer , Beam Suntory
  • Kelly Mooney | Chief Executive Officer , Resource/Ammirati, An IBM Company
  • Jenny Wall | Senior Vice President & Head of Marketing , Hulu
  • Moderator: Bruce Rogers | Chief Insights Officer & Head of the CMO Practice , Forbes Media
10:20am

Closing Remarks

09:50am

State of the CMO

  • Greg Welch | Senior Partner , Spencer Stuart
10:30am

Program Concludes

Location

Del Coronado

1500 Orange Ave, Coronado, CA, 92118, USA

Directions »

Sponsors

Presenting

Video Highlights

CMO Summit 2016

0:40

Contact

  • For Sponsorship Inquiries:
  • Melody Khodaverdian
  • Director, Conference Partnerships
  • 917.794.5859 | mkhodaverdian@forbes.com
  • For Invitation and Attendee Inquiries:
  • Rich Guh
  • Audience Development Associate
  • 212.620.1861 | forbescmo@forbes.com
  • For Event Management & Logistics:
  • Lindsay Ezykowich
  • Event Coordinator
  • 212.620.2204 | forbescmo@forbes.com
  • For Press Inquiries:
  • Christina Vega
  • Manager, Editorial Publicity at Forbes
  • 212.206.5155 | cvega@forbes.com

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